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A Message From Our President

Welcome! 

Happytails Canine Wellness™ is the fulfillment of a lifelong dream for our HappyTails™ family.  Our cherished mission is your dog's optimal wellness. 

My father used to tell me that great people build great companies. As the founder of HappyTails Canine Wellness, I took my fathers words to heart, and set out to build an extraordinary team. I was fortunate to find truly remarkable individuals along the way, and together, we created our HappyTails family. Our story is about our team and the commitment each and every one of them make, every single day, to go the extra million miles to make it happen.  

To advance our mission, we have developed an innovative approach to delivering treats and supplements that support canine wellness, by bringing together the finest minds in the canine nutrition industry including Dr. Greg Sunvold and Dr. Bart Dunsford, among others. Together, we have created our own proprietary formulas, utilizing scientifically advanced ingredients designed and developed by industry giants like Cargill and Lallemand Animal Nutrition.  

Across the generations, from millennials to baby boomers, the human canine bond is stronger than ever.  Over the last decade dog owners have demanded a higher standard for food, treats and nutritional products for dogs that promote their pups’ overall wellness.

In 2020 the pet food and services industry reached a new milestone with total pet sales of $103.6 billion in the U.S. and $223 billion globally.  Along with expanding markets the pet industry is experiencing unique customer driven trends including the premiumization of nutritional products and the humanization of the pet and the inclusion of the pet as an important part of the family.

Moreover, as research advances the case for functional and digestive health ingredients in pet food, it’s clear that pre, pro and postbiotic metabolites are the new frontier in canine microbiome science. Understanding postbiotics and their role in digestive and microbiome health is driving the development of ingredients that boost these particular beneficial mechanisms. Scientists are now learning that postbiotic metabolites are considered master health-regulating compounds and comprise the new “tool kit” in ensuring overall wellness.

Our HappyTails™ family is committed to delivering the finest, scientifically advanced, dog treats and supplements designed to promote overall canine wellness throughout all life stages, for the better and forever. 

Welcome to our Pack!

Athena

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