Welcome to HappyTails Canine Wellness!
HappyTails Canine Wellness represents the fulfillment of a lifelong dream —a cherished mission to support your dog’s optimal wellness.
Growing up, my father often said, “Great people build great companies.” As the founder of HappyTails, I’ve taken those words to heart, assembling an extraordinary team of remarkable individuals who share a common passion for canine health and happiness. Together, we’ve built the HappyTails family, a group united by an unwavering commitment to go the extra mile—no, the extra million miles—to deliver the very best for your furry family members.
To bring our mission to life, we’ve developed an innovative approach to dog treats and supplements. By collaborating with leading experts in canine nutrition, including renowned specialists like Dr. Greg Sunvold and Dr. Bart Dunsford, we’ve created proprietary formulas that set a new standard in canine wellness. Our formulations harness scientifically advanced ingredients developed by industry leaders like Cargill and Lallemand Animal Nutrition, ensuring unparalleled quality and efficacy.
Today, the bond between humans and their dogs is stronger than ever, spanning generations from millennials to baby boomers. Dog owners are demanding more for their beloved companions—premium, functional nutritional products that promote health and happiness throughout all stages of life.
In 2020, the pet food and services industry reached an incredible milestone, with total pet sales exceeding $103.6 billion in the U.S. and $223 billion globally. Alongside this rapid growth, key trends like the premiumization of pet nutrition and the humanization of pets as integral family members continue to shape the future of the industry.
Advancements in science are also paving the way for exciting new developments in canine wellness. Research into functional and digestive health ingredients, particularly prebiotics, probiotics, and postbiotics, is unlocking the potential of microbiome science. Postbiotic metabolites, in particular, are emerging as powerful tools in promoting digestive health, immune function, and overall well-being—ushering in a new era of innovation in pet nutrition.
At HappyTails Canine Wellness, we are deeply committed to delivering the finest, scientifically advanced treats and supplements to support your dog’s health, happiness, and vitality at every life stage. From our family to yours, we invite you to join our journey and become part of the HappyTails pack.
Welcome to the family!
Warm wags,
Athena
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