CEO INSIGHTS

They say you are what you eat. For dogs, it’s even more true—because their gut is the CEO of their immune system.

By studying canine aging, scientists are unlocking the secrets of longevity for all species. Whether it’s groundbreaking pharmaceuticals, microbiome-driven interventions, or AI-powered health monitoring, the work being done today could transform how both dogs and humans experience aging.

The moment everything changes, there’s a choice.

Some companies go Lord of the Flies—power struggles, panic, and paralysis. Others go The Odyssey—navigating change, adapting, and leading forward.

One ends in chaos. The other in legend.

And the difference? Who has the map.

There has never been a more exciting (or chaotic) time in the pet wellness industry. The FDA is shaking things up, the PURR Act is rewriting the rulebook, and big food giants like General Mills are making power moves into pet supplements. The message is clear: pet wellness isn’t just an industry anymore—it’s a revolution. And at HappyTails Canine Wellness, we’re not just watching from the sidelines. We’re leading the charge.

The world has never moved faster than it does today. Rapid technological advancements, shifting consumer behaviors, and an evolving business landscape have demanded adaptability, resilience, and innovation at an unprecedented scale. No generation has embodied this transformation more powerfully than Gen Z.

I have an immense admiration for Gen Z—not just because they grew up in the digital age but because they have mastered it, reshaping industries and redefining creativity in ways that previous generations never imagined. This is the generation that turned social media from a platform into a business empire, transformed digital content into a cultural currency, and challenged the status quo with their relentless drive for authenticity, purpose, and innovation.